Force Your Website
To Make You More Money
Your Competitors Won’t
Know What Hit Them
Do you remember when you had your firms web site built? It probably wasn’t so long ago, was it?
You probably spent a fair amount of time investigating your options back then, didn’t you? Do you remember talking to colleagues and friends about getting your web site done?
You can probably even remember a few of the names of the web design companies you spoke with.
Or maybe, if you were really curious, you went ahead and built your own.
Regardless, you finally pulled the trigger and had a web site built for your firm. Maybe it took a week or two to build. Maybe it took a month. It didn’t matter though – you now had a website. Heck, you might have even bragged about it to your spouse or friends.
And do you remember what it cost? Did it cost $2,000? Perhaps right around $5,000? Or, maybe it cost more than $10k.
It really didn’t matter, did it. Your practice was now online and you were going to leverage the power of the Internet….and getting new clients from Google, Yahoo and MSN was going to boost your practice to the next level.
What happened next? Did your web site deliver all those new clients you were anticipating? Probably not.
Your site probably languished in cyberspace…generating only a few visitors a month?
Fast forward to today – what’s your web site doing for your business now? No change, huh?
Here’s the reason why your web site is still not delivering new clients to your office door every day:
Because you hired a web design firm.
What Can It Mean To Your Bottom-Line When Your Website Actually Delivers Clients?
Ask These Attorneys (they’re more than happy to let you know what happens).
Large Market: General Practice in NY – Six Offices – Call Bob Friedman at 716 542 5444
Mid-Size & Large Market: IP Law – Multiple City & Mutliple State – Two Websites – Call John Rizvi at 954 452 0033
Large Market: Business Clients – Single Office – Call Mike Kondoudis at 202 349 9850
What does that mean, you say?
Simply this….web design firms build web sites. That doesn’t mean that the web site they built will bring you any new clients. You hired them to build a web site – and they did just that.
It’s probably a professional looking site that functions very well.
But that’s only half of the equation needed for Internet success.
The other half is this:
Give Google, Yahoo and MSN exactly what they want, how they want it, when they want it.
Unfortunately though, 9 out 10 web design firms don’t know how to give the search engines what they want. So, don’t feel bad if your web site is lonely – you have lots of company.
Giving the search engines what they want is called Search Engine or Internet Marketing by most folks…and SEO (Search Engine Optimization) by those really familiar with the business.
How Can Search Engine/Internet Marketing and Search Engine
Optimization Help My Web Site Bring Me New Clients
Search Engine/Internet Marketing and Search Engine Optimization (SEO) are considered to be:
The science of search as it relates to marketing a web site on the Internet and getting top rankings for that site.
So, if you’re a Divorce Lawyer in Kansas City, professional Search Engine Optimization will push your site to the top of the search engines whenever someone types in the phrase “kansas city divorce lawyer”.
SEO is very technical in nature and combines:
- Programming Skills;
- Business Knowledge
- And Sales Skills
And there are two, distinct parts to Search Engine Optimization:
- On-Page Optimization
- And Off-Page Optimization
On-page optimization includes what a user will see on your web site (all your content) – and yourweb sites source code which is what the search engines see. If you’re curious, and want to see what the source code looks like, take a look at mine – put your cursor in the middle of the page, right click your mouse, and then click on “view source” – all the “junk” you see is what the search engines see.
Off-page optimization, in its simplest form, is a Public Relations effort. All you want to do is get the Search Engines to pay attention to your web site. The old adage “Build It and They Will Come” does not apply to the Internet.
You must entice and cajole Google, Yahoo and MSN to recognize and rank your web site….and then send clients your way. And…it’s an ongoing effort that you’re going to have to invest in, or do it yourself. Think of it this way – the office you practice out of requires ongoing maintenance, right? Well, your website is your virtual office….and it requires the same.
When you marry a well designed and attractive web site with professional Search Engine Internet Marketing…..you get a site that dominates the search engines and becomes an instant cash machine (click here to see more than 100 variables that make up Search Engine Marketing and SEO).
Let me show you an example:
Let’s say a guy in Chicago gets hurt in an accident and is looking for a Personal Injury Lawyer. So, he hops on Google and types in the search phrase “chicago personal injury lawyer” – the first sitelisted is www.cliffordlaw.com. Go ahead and take a look at the site. It’s a perfect example of what happens when you marry a well designed site with Professional Search Engine Optimization.
Their web site probably generates more than $30 million or more per year in revenue. They probably invested well over $30,000 in the web site itself, spend more than $25,000 annually for on-going SEO….and I’d bet a crisp $100 bill that they have an SEO expert on retainer for well over $100,000 a year – or one of their attorneys does it full time. When you’re talking $30 million a year in revenue, wouldn’t you pay someone a very large salary to keep it that way?
Relax…..you don’t have to spend that type of money. Clifford Law is a large firm with very deep pockets.
For a smaller firm, the overall investment is much, much less….but the ROI is just as attractive. You remember the guy in Chicago that got hurt and was looking for a Personal Injury Lawyer. Just a few spots down from Clifford Law is this site – www.dshapirolaw.com – a solo practitioner in the Chicago area specializing in personal injury.
His site is attractive, yet probably cost less than $2,500 to build. He also had professional SEO work done on the site a couple of years ago for between $4,000 and $6,000…and he spends no more than $2,000 a year for ongoing search engine optimization.
And the revenue generated from his web site? It’s well into the millions every year.
Whether you’re a solo-practitioner, a small firm, or a large firm, investing in Search Engine Optimization and Law Firm Internet Marketing is an investment you cannot afford to ignore anymore.
The time to make changes to your web site is now. The longer you wait, the more difficult it will be to move your competitors from the top spots on the major search engines.
And like anything else, the more difficult it is, the more expensive it will be.
So, if you are:
- Committed to dominating your practice area in your neck of the woods
- Able to handle the increase in business my work creates….
Then find out more about my performance-based Law Firm Internet Marketing Services.