Over the past several months, Google has been testing new search results targeting “local” search – meaning any search that has a geographical locator in it, i.e., St Louis or New York City, will give you a completely different look.

These new results were rolled out last week, and not unexpectedly, there were a few issues. So as of this date, these new results are only being shown on Internet Explorer. It’s only a matter of time before every browser shows these new results.

The bottom line is this….a law firm can’t just target Google Places/Maps.

And they can’t just target Organic/Natural Search.

They have to target both….work on both….and show Google they are a player for the local search terms they are trying to target.

Rank well – and the phone will ring.

If you don’t….the silence will be deafening.

Just below, I shot a quick video that details the changes.

If you want to see a full-size video, go to Law Firm Internet Marketing On Google…today.