I’ve posted numerous times about the value of Google’s Local Business Listings. For those of you unfamiliar with this Google product, it’s the map and 10 business names that appear at the top of a Google search results page when someone uses a geo-term – like Los Angeles or Tampa – along with a request for a product or service.

These listings can be very, very lucrative – so much so, that some law firms are paying consultants up to $10,000 for about 11 hours of work (ed’s note – I don’t charge anywhere near that) to get their business listings to show up when potential clients search for legal assistance in their town or city.

This past weekend, Google began showing definitive signs of expanding the capabilities of their local search product by initiating what I’ll call a beta-test of the new Google Local Business search.

Take look at the video below to see what Google is testing….and how it’s going to change the way your potential clients find you.
(if you have trouble viewing this video, click here to see it)