Yesterday, Mike Kondoudis (the SEO Contest Winner) and I had our first conversation about his business. We’d talked Monday but that was only to let him know he had won. I would have liked to have had a long discussion about his practice then, but our schedules didn’t work out.
We spent a half-hour or so talking about his practice, mainly to bring me up to speed on his specialty, Patent Law. Mike’s typical clients are other law firms either located in the U.S., or International Firms, looking for a Patent Attorney in the D.C. area.
Then we discussed his website and what actions would be needed to optimize his site and get it the point where it would be bringing in new clients.
Mike told me he used a website template and did most of the work himself. The website, www.mekiplaw.com, is only seven months old, which typically is a concern because the Big 3 Search Engines, particularly Google, usually “sandbox” newer sites.
I’d already did some broad research earlier, but while we were talking, I did a little more and discovered that his practice area is highly competitive with a significant number of searches conducted monthly by outside firms looking for help.
It appeared that there were hundreds of searches being conducted each month by law firms looking for Patent help in the D.C. area. That makes sense since the USPTO is located there.
Since his site was new and the number of searches many, I thought to myself, “Lord, what have gotten myself into. This is going to be a challenge.”
About halfway through our call, one sentence from Mike changed all that.
He said, “I read your e-book.”
Mike had paged through it quickly and decided to spend an hour or so on Title Tags, which are covered in Chapter 3 of Does Your Website Make These Mistakes.
He made a few mistakes (see if you can catch them) – but his limited work resulted in….
His Home Page going from obscurity on the 4th page of Google for the search term “DC Patent Attorney” to the 1st page….
In 5 business days.
In fact, this morning, it’s even one spot better than it was yesterday – His Home Page occupies the #7 spot for that term….and that term is searched on more than 1300 times a month.
Hold on though, it gets even better – This past Monday, before I first spoke with him, I did a search for “Patent Attorney in Washington” which has well over 100 searches a month, and is one that I would absolutely covet if it was my business.
His Home Page sat on the 6th page of results on Google, which for any business, is as good as invisible.
After our phone call on Wednesday, I looked up the results for that search phrase again and it was on the second page of Google at the #20 spot.
Twenty-four hours later….and it’s sitting at #9 on the 1st page!
Amazing stuff – Just an hour or so of his time….and working one Chapter of the e-book.
Will his site do any better than that, as is? No, and in fact, it’ll probably drop.
But Mike has given me a head-start and next week my work begins in earnest. I’ll modify what he’s done, restructure things a bit, and within a very short time…..
Mikes website will be sitting at #1 or #2 for the search terms that other law firms use to locate his services.
Do you think Mikes going to be busy in the near future? I wish I could find a line in Vegas on it….It would be an easy bet to win.
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