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On 11/10, Matt Cutts indicated on his blog that the Caffeine update was going to roll-out to only one data center till after the holidays. A great move on Google’s part given that the last time they introduced an algo change (Florida) they did it right before the busiest shopping time of the year for many online retailers.

Anyway, I used the Caffeine Sandbox tool (now closed) to check my clients rankings and didn’t really any differences with how they were treated in the search results.

One did jump out at me though – a Craigslist result that was usually at the bottom of page 1 or top of page 2….was at #1. I thought it was odd but let it go.

So, today I’m doing a bit of research and type in the exact search phrase I typed in several weeks ago.

And what do I see? The same results I saw several weeks ago using the Caffeine Tool….with the Craigslist search result at #1.

I’m thinking Google rolled out Caffeine in New York – see the video.

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