Trey Ryder, in one of his recent newsletters, talked about the fear that potential clients have about calling an attorney on the phone. Think about it.

Most have no idea who to call for legal help, don’t know how to find a good attorney…and they are afraid.

Potential clients are afraid to pick up the phone? Are you serious?

Certainly am – and Trey even gives solid reasons why they are afraid.

• He or She is afraid you may refuse to talk with him over the telephone.
• He or She is afraid you may try to pressure him into making an appointment.
• He or She is afraid you may charge him for the phone call.
• He or She is afraid you may not handle his type of problem.
• He or She is afraid you may not have time to help him.
• He or She is afraid you may charge more than he can afford.

To remedy this problem, Trey recommends you make it very clear that you:

• You welcome their calls.
• You’ll gladly talk with them over the telephone or in person, without charge.
• You’ll return their calls promptly, if you aren’t available when they call.
• You won’t pressure them in any way.

Sounds simple, right? Yet so few law firms make it a point to insure that the visitors to their website see these assurances.

Why not try it – your phone will ring more.

Here’s one additional step I ask my clients to do – you might want to consider it as well.

After they add the assurances, I have them add this statement.

“And if for some reason I can’t help you, I will put you in touch with the very best attorneys in town…that’s my promise to you”.

With this simple addition of 27 words, these attorneys are establishing even more trust with the visitors to their website.

And when they do get a call, and they can’t help, they refer the work out to another attorney. The potential client is now happy – and the attorney you referred work to is happy.

And that attorney will return the favor.

When everyone is happy….bottom lines improve.