Late in 2008, I wrote a three-part series titled How To Get On The First Page Of Google in 2009….For Free.

This guide focused on what Google’s Local Business Listings were – and how any law firm could get on the first page of Google for lucrative search phrases using this tool.

In fact, it was relatively easy. All it took was a little time and effort and you could be shown regularly in the business listings – and your efforts could be seen in as little as one hour – even in hyper-competitive markets.

Well, that all changed in late October – early November of 2009 because Google changed the algorithm for this product. The local business listing not only showed different results but trying to figure out what they wanted to rank well was a bear.

Well, after countless hours, I’ve figured it out. So it’s time to update the guide.

For those new to search engine marketing, take a quick look at the video that gives you an overview of Google Local Business Listings. Everyone else, please continue on.

This product is still far-and-away the best way to make your phone ring quickly – and best of all, it’s free.

If you’re in a mid-major city or rural area, you can certainly put the time and effort into this yourself and do very well.

If you are in a hyper-competitive market, be prepared to spend a ridiculous amount of time on building-up your Google Local Business Listing…and even then, you might have to get help.

At the end of the day, it’s worth up to 30 calls a month from potential clients and a large number of new clients. In fact, I’ve had clients double revenue….just with this product.

Okay, on to Part I – Setting up you law firms Google Local Business Listing.