I thought it would be interesting to conduct a case study on a very competitive practice area in a mid-size market – and post about it regularly so you could follow along if you’d like.

On 2/22/10, I signed an agreement to conduct search engine optimization on the website owned by Gertler, Gertler, Vincent & Plotkin – a Personal Injury firm in New Orleans.

This firm is one of the most successful plaintiffs firms in Louisiana and is recognized as one of the most successful firms in the Southeast, if not the U.S., for mesothelioma cases.

They’ve been successful because of their reputation – but have done little in regards to marketing their law firm – and almost nothing online. They do have a website but it’s an older design and the hosting company they use is poor – the site takes forever to download.

Let’s take a peek at what I have to work with.

For a larger video, click here.

I’ll continue to work on the site and keep you updated on what I’m doing – and what happens as a result.