I have a client that opened his own practice in 2001. He has focused on DUI and Criminal defense since he opened his doors and averaged just over $150,000 in revenue per year since he started.
In early 2009, we started working together with a focus on his Internet presence and setting up a referral system (that’s still a weakness in his marketing plan due to the time commitment – but he’s just hired additional staff to help).
In the 12 months I’ve been helping him, his revenue has increased from just over $150,000 to….
$539,900.
And that’s just from DUI defense – that number doesn’t include criminal defense.
And when he implements a complete referral system, the numbers will be even more ridiculous.
This is not a client in New York City or some other huge metro area. He practices in a sleepy, Midwestern town that is considered a mid-major city.
And he has not increased his revenue because local law enforcement has tripled DUI stops.
He is simply taking the business his competitors used to get. Several have even complained that their business is down 30% – 50%.
If you want to make more money – dominate your practice area on the Internet and implement a solid referral system.
Interested in hearing a little more?
Although my client asked that I not use his name, he will answer your questions if you’d like. E-mail me at tom (at) the-attorneys-atm.com and I’ll give you his contact info.
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