In a prior post (Potential Clients Fear The Phone?), I discussed the fear or mistrust potential clients have in contacting you and the simple way you can address that – and make your phone ring and your inbox fill-up by just adding a few words to your website or marketing material.

It’s only 93 words – but it can make all the difference in the world.

I featured a Personal Injury firm based in New Orleans in a recent case study (see Personal Injury Internet Marketing) and although I just finished the initial project, and owe you a final installment on that project, I want to show you how much of a difference 93 words makes.

I wanted to add these words early on in the process but the firms partners were a little hesitant. After my initial work brought an average of a call a day, they agreed to add the 93 words.

Here is what I added:

Need Professional Help With Your Injury or Accident Legal Matter?

Then contact Gertler, Gertler, Vincent & Plotkin for your FREE Consultation at 504-581-6411.

• We really do welcome your call.
• We will gladly talk with you over the phone or in person, without charge.
• During the day, we’ll return your call promptly if we are not available when you call.
• We will not pressure you in any way.
• And if for some reason we can’t help you, we will put you in touch with another law firm in town… that’s our promise to you.

I added the 93 words on Friday evening, 6/11/10. On Monday, of 6/14/10, the firm had 6 calls in one day. One of which was from a family who had a relative slip and fall in a retail establishment and was rushed to the hospital for surgery to treat a traumatic brain injury.

That’s a 600% increase in calls – and one case that’s probably going to be extremely lucrative – the first full business day it was live.

Take a look at the home page of Gertler, Gertler, Vincent & Plotkin – take a look at how I set it up.

It might be an idea for you to copy….no matter what your practice area is.