Tom Kane, Larry Bodine and host of others have recently blogged about the “Issues Paper Concerning Lawyers’ Use of Internet Based Client Development Tools.”

Most blog posts have been critical of the ABA for even considering a review and possible new guidelines given that ethics rules are already in place regarding this subject.

And professional law firms know what the rules are, and so do I. This subject comes up in every conversation I have with a new client.

So why is the ABA sticking their nose into an area that is already well covered.

Here’s my spin…..

The ABA is a political organization that is controlled by Big Law. And and many solo’s and small firms are doing phenomenally well, even in a down economy, and it’s largely due to the Internet. As Tom Kane said in his post, the Internet has leveled the playing field.

So Solo’s and and Small Firms are taking a big bite out of Big Law’s pie and they don’t like it.

So behind closed doors, and at social gatherings, Big Law has been whining about how unfair all of this “Internet Stuff” is, and lo-and-behold, the ABA is going to take a serious look at it.

So, if you’re a solo or small firm, you’d better make your voice heard.

Larry Bodine provided a link to a template that you can use and then send to the ABA regarding this issue – http://bit.ly/id77JA.

If any of your firms revenue is derived from the Internet, take 5 minutes and spend .49 on a stamp to make sure they know how you feel.