Over the last year-and-a-half, I’ve blogged repeatedly about Google Local (see Google Tips) and how much it can mean to an attorneys bottom-line.

To review what Google Local is, and how it works, type in a search term on Google using a geographical locator…like Cincinnati DUI Attorney. Or, if this person has “cookies” enabled on their PC, a search for DUI Attorneys from a PC near Cincinnati will trigger the map because Google knows their location from their IP address. This is what you get: (see the image or view the video)

For a larger video, click here.

A LARGE map with seven law firms is shown near the top of a search results page.

And Google gives users the LARGE map almost every single time the word attorney or lawyer is used.

The map almost jumps out at you and screams “look at me.”

And your potential clients are.

Many potential clients are picking up the phone or heading right to the website – without even scrolling down the page to see regular search results (the ones where some law firms in your city are paying $15,000 a year to legal marketing behemoths to make sure they show up on the first page of Google).

So if your law firm could show up at the top of a Google Search Results Page when someone does a search in your city for an attorney, how much could it mean to your bottom-line?

Well, here’s what one law firm reported to me last week (they’re on the list in the video and the image above). Since I worked on his Google Local Listing and his website in July of last year, he’s getting a minimum of six new clients a month….three (3) of them initially making contact with his firm from his Google Local Business Listing. (Ed’s Note: he tracks all contacts….you should too – and when his clients are in his office, he sits them down in front of PC and has them show him how they found him online.)

Here’s the math: Three (3) new clients a month from Google Local with the client value at $3,500 each = $63,000 in additional revenue the last 6 months.

And the best part of Google Local Business Listings…..

You can do it yourself.

If you don’t practice in a hyper-competitive city, for example NYC, LA or Chicago, you can certainly do this yourself – see the DIY Guide here.

If you do practice in a very large city, you can certainly do the initial legwork yourself…and then get a bit of professional help to bust into Google Local Business Listings.

To find professional help in a hyper-competitive city, go to the websites of the attorneys that show on the list and then scroll down to the bottom of the home page. If there is a link to a small company that has, or is, working on the site, contact them.

As always, if you need assistance with Google Local – or your website can’t be found on Google, Yahoo or Bing when potential clients do a search for an attorney or law firm, give me a call at 859-816-3344.